Southwest Masonry
Website Design & Development
Southwest Masonry is a traveling commercial masonry company serving Texas, Arizona, New Mexico, and the surrounding Southwest region. I was hired to design and develop their online presence from the ground up, including the layout, visual branding, and full site build.
The final website includes 8+ pages, a clear service breakdown, interactive forms, regional SEO elements, and a mobile-friendly structure, all built on WordPress and hosted with Hostinger.
Goal
To create a professional online platform that showcases Southwest Masonry’s expertise and regional reach, helps contractors and business owners submit projects easily, and establishes authority in a traditionally offline industry.
Approach
I extracted the brand’s visual direction from the existing logo, then expanded it into a cohesive design system using bold typography, a strong red-gray palette, and masonry textures. I created a layout with structured content blocks, subtle animation, and an easy navigation experience help guide the visitor toward action.
Results
The site now serves as a lead-generating platform with clear CTAs (calls to action) like Submit Your Project and Request a Bid. It communicates professionalism while still feeling approachable and trade-specific. The visual identity gives Southwest Masonry a competitive edge in a field where most companies rely on outdated websites or none at all.
By aligning user experience with visual trust signals, the site now helps convert curious visitors into qualified project inquiries.
This is the location page targeting general contractors and business owners in Arizona.
This section highlights the value proposition – 20 years of experience – along with a video of the location they’re targeting for leads and valuable information for potential clients.
This is part of the services page that tells potential clients what Southwest does and how they can help you build your next project.