Scooper Troopers Pet Waste Removal
Brand Identity, Website Design, & Website Development
Please keep in mind that I cannot control any changes the client makes after the project is complete.
I designed and developed the full WordPress website for Scooper Troopers, a pet waste removal company based in Clark County, WA. With only a logo provided at the start, I led the creative direction from the ground up. This included mapping out the color palette and typography, designing every page, building the functional website, and connecting the backend to an existing CRM.
Goal
To design a bold, approachable website that transforms a local pet-waste removal company into a recognizable, trustworthy brand. The client wanted a playful yet professional identity that would appeal to both residential and commercial clients while making the booking process effortless. The site needed to communicate cleanliness, reliability, and community values without feeling overly “corporate.”
Approach
Starting with only a logo, I designed the website and brand experience for Scooper Troopers. I developed a bright, pet-friendly color palette, modern typography, and engaging page layouts that balanced humor with professionalism while considering the preferences of my client.
The website was built in WordPress, with a focus on responsiveness, accessibility, and SEO. Each page was strategically structured for conversion by integrating clear calls to action, location-based keywords, and a frictionless client portal connection through the company’s CRM.
In addition to the design and development, I handled all meta tags, descriptions, and page-level SEO to improve visibility in Clark County search results. The copy and visuals were designed to create a warm, trustworthy feel that matched the brand’s community-driven mission: “A portion of all proceeds support local veterans and animals.”
Results
The completed website positioned Scooper Troopers as a polished, professional brand that feels local and dependable.
Key outcomes include:
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Full 7-page responsive website optimized for desktop and mobile devices.
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Integrated CRM and client portal for seamless quote requests and service management.
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Consistent brand identity with a fun, recognizable voice across pages.
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Improved local SEO foundation, helping increase visibility for pet waste removal searches in Clark County.
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Clean, conversion-driven layout that guides visitors to request a free quote quickly and confidently.
These pictures show different sections of the Scooper Troopers homepage.
These photos show different sections of the commercial waste removal service page for Scooper Troopers.
