New Wave Potential

I designed and developed the full website for New Wave Potential, a life coaching brand dedicated to helping neurodivergent adults unlock transformation and live with authenticity. Beyond the website, I also led the brand strategy, creating a cohesive visual and messaging direction that aligned with the client’s mission of growth, healing, and empowerment.

Disclaimer: The client has since made their own updates to the website, so you can find full videos of the original design and development below. 

To design a thoughtful, emotionally resonant website that reflects the mission of New Wave Potential—a life coaching brand focused on transformation, healing, and authenticity. The site needed to speak directly to neurodivergent adults and other individuals seeking personal growth, while providing a smooth user experience and clear service structure.

I developed a full brand identity and website that blends calming visuals, clear messaging, and a sense of forward motion. The visual tone is rooted in beach imagery, representing clarity, openness, and renewal. I built the layout to feel supportive and spacious using gentle animations, clean typography, and color pairings designed for emotional resonance.

The homepage introduces the brand’s values and coaching pillars right away, using approachable language and soft visuals. Each section was designed to guide visitors through a journey of self-discovery, with services, blog content, and resources all aligned to support different stages of that transformation.

Beyond the site design and development, I also worked on the marketing strategy by crafting SEO-friendly blog posts, organizing content hierarchies, and creating a story-driven user flow that encourages exploration and connection.

The final website presents New Wave Potential as a grounded, trustworthy, and inviting coaching brand. The design captures the emotional core of the business while also being practical and conversion-ready. Highlights include:

• A visually immersive homepage with lifestyle-forward imagery

• Clearly defined coaching service categories tailored to diverse audiences

• SEO-optimized blog and resources section to drive traffic and educate visitors

• A custom booking call-to-action built into the navigation and page flow