LunaGlow Skincare
Brand Identity, Website Design & Website Development
LunaGlow Skincare is a mock eCommerce brand I created to explore the intersection of clean beauty, brand storytelling, and modern web design. I handled everything, from the visual identity to the full WordPress build. The brand speaks to a younger, ingredient-conscious audience and focuses on making skincare feel personal, approachable, and a little luxurious.
Goal
To build a visually calming, conversion-friendly website that captures the feeling of self-care while offering a smooth shopping experience.
Approach
I designed the branding around soft tones, modern type, and minimal design elements that let the products shine. The logo highlights the “LG” initials in a way that feels clean and timeless, while the layout blends product highlights with a strong brand story.The site was built on WordPress with a fully functional homepage included.
Results
The finished site feels like a real beauty brand—from the elevated visuals and consistent branding to the thoughtful product experience. It includes:
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A soft, inviting homepage with lifestyle-inspired visuals
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Easy-to-browse product categories like serums, masks, and cleansers
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Branded copy and imagery that speak to the target audience
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A fully responsive WordPress build with a clean user journey
A section with product categories ready-to-browse and subtle animations for user experience.
This section presents the easy onboarding process, removing barriers to entry and creating a digestable yet important visual focus.
Here, LunaGlow connects skincare to self-worth and daily intention, reinforcing the brand’s message that skincare should feel like self-care.