Branding & Design

Featured Work

Cee Lanes Wellness Shopify Store

Cee Lanes is a wellness brand centered around ritual-based skincare and teas. I was brought on to design and develop their Shopify storefront with a focus on creating a serene, elevated customer experience that reflected the brand’s intentional and calming ethos.

I designed the hompage, about page, collection pages, product pages, and essentials like FAQs and contact. I also wrote all of the product descriptions and website copy to create an elevated wellness experience for Cee Lane’s target market. 

 

Southwest Masonry Website

I designed and developed the website for Southwest Masonry, a mobile masonry company serving Texas, Arizona, New Mexico, and surrounding areas. With only a logo provided, I was given creative freedom to craft a site that felt both rugged and refined.

I extracted the brand’s visual direction from the logo and expanded it into a consistent aesthetic across 8+ pages, including a landing page, service listings, blog, location-specific pages, and more. The typography, color palette, and layout reflect the industry’s grounded, hard-working nature while maintaining a professional and clean user experience. The site was built in WordPress and is hosted on Hostinger.

PocketPortfolio Investing Website

I designed and developed the full brand identity and web experience for PocketPortfolios—a mock finance app created to make 24/7 financial guidance more affordable and approachable. Built with younger investors in mind, the bold, neon-inspired color palette and clean typography reflect a fresh take on fintech that resonates with Gen Z and Millennial users.

The site includes subtle animations, clear copy, and a mobile-friendly layout to deliver a user-friendly, conversion-focused experience. From concept to final product, I crafted the logo, defined the visual direction, and built a fully functional site that simulates a finance platform ready for launch.

LunaGlow Skincare Website

I created the full brand identity and designed/developed the website for LunaGlow Skincare, a mock eCommerce brand selling organic skincare products.

The soft, modern color palette and elegant typography were thoughtfully chosen to resonate with a beauty-conscious, predominantly female demographic. The logo highlights the brand’s celestial theme and natural focus. Built with WordPress, this website combines clean aesthetics with user-friendly navigation and subtle animations.

New Wave Potential Website

I designed and developed the full website for New Wave Potential, a life coaching brand dedicated to helping neurodivergent adults unlock transformation and live with authenticity. Beyond the website, I also led the brand strategy, creating a cohesive visual and messaging direction that aligned with the client’s mission of growth, healing, and empowerment.

Inspired by the concept of “riding the next wave,” I used calming beach imagery, soft movement, and ocean-toned color palettes to evoke a sense of possibility and renewal. The site’s clean layout, thoughtful copy, and font pairing speak directly to an audience seeking wellness, self-discovery, and emotional clarity.