Cee Lanes Wellness Shop

I designed and developed the full Shopify website for Cee Lanes, a wellness brand focused on ritual-based skincare and calming teas. With only a logo provided at the start, I led the creative direction from the ground up—crafting a visual identity, voice, and user experience that reflected the brand’s soothing, intentional energy.

Beyond the website, I also shaped the brand strategy, developing a cohesive design system and messaging approach that emphasized simplicity, balance, and everyday luxury.

To design a serene, user-friendly eCommerce experience that reflects Cee Lanes’ mission of helping customers build intentional wellness rituals through skincare, teas, and lifestyle goods. The brand needed a cohesive digital identity that balanced luxury with warmth, while encouraging product discovery and returning customers.

The homepage was structured around a “Shop by Ritual” journey—inviting users to explore curated collections that aligned with self-care goals. Each collection page was designed to highlight product benefits while reinforcing the emotional value behind the Cee Lanes brand.

Beyond visuals, I implemented clean navigation, mobile responsiveness, and Shopify-native customization to ensure a seamless shopping experience. I also built out SEO-friendly FAQs and product descriptions to support organic traffic and buyer confidence.

The final site positioned Cee Lanes as an elevated, soulful wellness brand with a clear visual identity and an intuitive shopping experience. Key outcomes include:

• A branded “Shop by Ritual” experience guiding user exploration

• Cohesive product storytelling across skincare, teas, and lifestyle items

• Integrated FAQ sections for SEO and customer education

• Custom Shopify layout with responsive, clean design across devices

• Aesthetic consistency that extends brand trust and emotional appeal